French group Fleury Michon is buying the UK-based Allplants brand acquired last year by the founders of Deliciously Ella.
Fleury Michon said in a statement the transaction includes the “marketing activities, teams, and rights related to the Allplants brand”. Financial terms were not disclosed.
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Ella Mills and her husband Matthew founded Deliciously Ella in 2012 but sold the business in 2024 to the Swiss-based manufacturer Hero Group, although they remained on the team.
The Plants brand and business – not associated with Allplants – was retained by the Mills, who in 2025 then bought the Allplants brand out of administration.
Just Food understands the managing director of Allplants – Kerry Atack – will continue in her role post the sale to Fleury Michon.
This publication has reached out to Atack for comment on the deal and to ascertain the reasons behind the Mills’ decision to sell Allplants.
The company manufactures frozen plant-based ready meals sold into retail customers such as Tesco, Sainsbury’s and Waitrose, as well as the Ocado on-line platform. Its products are also delivered via the direct-to-consumer channel.
Allplants’ portfolio also features veggie burgers and bites, pasta sauces and tomato sauces, along with ready-to-cook pasta and filled pasta such as tortelloni.
Fleury Michon said the companies share “strategic complementarity”.
The listed French business added: “This acquisition strengthens the group’s international footprint and offers it long-term growth prospects.
“The acquisition provides the group with a solid foundation to accelerate the rollout of its plant-based product range in the UK, allowing it to capitalise on opportunities in a market that is more developed than in France.”
Just Food has also contacted Fleury Michon to confirm whether the deal for Allplants marks its first foray into the UK market and to establish the rationale behind the transaction.
Fleury Michon went on to say “this activity represents a turnover of approximately €5m [$5.6m] (less than 1% of group turnover) in a full year and an EBITDA close to break-even”.
This publication has also sought to clarify the exact nature of the €5m and what moves Fleury Michon has already made in the plant-based category.
Its website shows veggie slices and “matchsticks” are part of the portfolio, which mainly consists of non-plant-based prepared meals and fresh meat cuts.
In 2025, Euronext-listed Fleury Michon generated revenue of €836.4m, a 3.6% increase from the previous 12 months.
Operating profit was relatively flat at €12.2m, compared to €12.3m a year earlier, while net income slipped to €13.6m from €47.7m.
Its shares have dropped by around 6% this year to €23.60.
Earlier this year, Fleury Michon announced it planned to open its first US factory in South Covington, Kentucky, via its airline catering subsidiary MarfoFMA.
However, it has also been offloading assets, selling its meal trays business in Ile de France in 2024 and in the same year the disposal of its stake in a Spanish venture Platos Tradicionales with Familia Martínez.
