Tesco might be looking to increase its number of parallel imports after an interim finding of the European Court of Justice said it supports the grocer’s policy of selling cut price Levi products against the US clothing manufacturer’s wishes. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The UK’s biggest food retailer is now poised to bulk up its teams of buyers to snap up parallel imports on the grey market.
   
The decision by the Advocate-General, an adviser to Luxembourg’s European
Court of Justice, is not binding, and the matter is still one for national courts. But the supermarket group said the ruling could set a precedent in the UK judicial system to favour importers such as Tesco. 
   
“We are very sure that the British courts will be on our side,” said Tesco spokesman Simon Soffe.
   
Tesco has been sourcing products from the grey market for a number of years and has been involved in a stand-off with Levi’s over supplies of its jean since 1999.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact