The NFU is delighted that Tesco is to display the little red tractor logo on its milk and is calling on all other retailers to sign up their “white stuff.”
Tesco will start introducing the British Farm Standard mark during April into their 670 stores.*
Go deeper with GlobalData
NFU President Ben Gill said: “I am very pleased that Tesco milk will display the little red tractor as it means the logo will now enjoy an even greater presence.
“We hope that this will encourage other retailers to display it on their milk so that more shoppers know that British milk is produced to some of the highest standards possible.
“Once we have all the supermarkets signed up to promoting the logo on milk, it increases the possibility of other milk products such as yoghurts, cheese, cream and ice-cream also using the logo in the future.”
The National Dairy Farm Assured Scheme is the latest assurance scheme to sign up to use the little red tractor logo.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe little red tractor was launched last June and is currently on 1,500 product lines. The logo indicates food produced to exacting animal welfare, environmental and food hygiene standards, all independently verified.
Notes to Editors:
*Sainsbury’s introduced the little red tractor logo on milk last month to read press release, click here.
Although every effort has been made to ensure the accuracy of the information provided in this document, the NFU cannot accept liability for errors and omissions. This information should not be regarded as constituting legal advice, and should therefore not be relied upon as such. NFU©
