United Biscuits is launching a range of seasoned nuts under its KP brand in the UK.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Baked & Seasoned range will comprise three flavours – Thai sweet chilli, sea salt and black pepper and lime and coriander and will be available from January.
United Biscuits also announced that the KP Nuts range would receive more than GBP2m (US$4m) in marketing support over the coming year.
“We have designed the Baked & Seasoned range following extensive testing with consumers to be able to provide retailers with products which their customers will love,” said UBUK commercial manager Nick Stuart. “Growing 4% in the last year and worth GBP212m in annual sales, the nut market remains buoyant with clear profit opportunities to be had by stocking the correct range.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
