After extensive market research, US confectionary-pet food giant Mars has decided to launch a number of pet food brands in India, including the Pedigree and Pedigree Pal dog foods and cat foods Sheeba and Whiskas.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Mars has already launched Pedigree in Bangalore and Hyderabad, and is confident in its decision to roll out pet food products to other cities, believing that there is huge market potential in India for canine food. The company said the product would enter the market in 500bm and 1.5kg packets, and if it proves popular, it might establish a manufacturing unit to produce Pedigree in India.


The cat food brands will be launched through Effem India, a wholly owned subsidiary that already manufactures the company’s chocolate brands Mars, Milkyway and Snickers.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now