Tesco Global Stores is facing an usually high HUF 10m fine for an advertising campaign that has been deemed to mislead consumers over its rival, Auchan.
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The campaign compared baskets of goods from Tesco and their equivalents at hypermarket chain Auchan, and calculated that the goods would cost less at Tesco. According to the Office of Economic Competition (GVH), which levied the fine, Tesco would not have been likely to provide accurate price information and therefore conspired to mislead consumers.
Officials from the GVH argue that Tesco has been reprimanded purely for its behaviour towards consumers, and that the GVH has no authority over the effects businesses’ actions have on each other.
Another GVH investigation is also currently running into the rival advertising campaign launched by Auchan.
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