Indian viewers offended by an television advertisement for Chicken Tonight have had their complaints upheld by the Independent Television Commission watchdog body. Those who complained said, the commercial, which showed a woman meditating to sitar music with a ready-to-cook chicken, specifically ridiculed the Hindu religion.
Indian viewers offended by an television advertisement for Chicken Tonight have had their complaints upheld by the Independent Television Commission watchdog body.
Those who complained said, the commercial, which showed a woman meditating to sitar music with a ready-to-cook chicken, specifically ridiculed the Hindu religion.
Van den Bergh Foods, who manufactures the chicken cooking sauce, maintains that it had no intention of insulting Hindus and apologised for any offence caused.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
