Mars Snackfood US is to expand its Dove Chocolate brand in response to the growing premium chocolate market in the US, the company has said. Mars said it would display the new products this week at the National Association of Convenience Stores (NACS) Show.
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Dove Chocolate’s distribution to the convenience store channel in the past year has almost doubled, Mars said, whilst across all channels, including convenience stores, the premium chocolate segment is experiencing double-digit growth in the US.
In 2007 and 2008, Dove will introduce several new products for the convenience store channel, including Dove Dark Chocolate with Almonds, Dove Milk Chocolate with Almonds, Dove Flavored Caramels, Dove Beautiful and Dove Vitalize.
