George Foreman Enterprises and Northern Foods have agreed a licensing agreement for the UK under which Northern Foods will launch a line of nine frozen chicken, meat and fish products called George Foreman Lean Mean Grillers.
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The food line includes a Lemon and Cracked Black Pepper Salmon and Southern Style Chicken.
Efrem Gerszberg, president of George Foreman Enterprises, said: “We believe Northern Foods’ record of developing new and innovative products combined with the massive popularity of George Foreman will result in a very successful product launch.”
The George Foreman Lean Mean Grillers will be available at most major retailers in the UK in the coming months, a statement said.
Ex-heavyweight boxing champion George Foreman said: “I am excited about the opportunity to provide consumers with healthier food choices without sacrificing taste, and I am proud to have an established company like Northern Foods as my partner.”
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By GlobalData
