Wall’s sausages has added to its “favourite recipe” sausage range, with the launch of a sweet pepper and spice pork variety.
The new variant is initially only available through Tesco but there are plans to make it available to other major multiples and independent retailers in the coming months. The pack of eight sausages has a recommended retail price of GBP1.73 (US$3.49), the same as the other products in the range.
“Our Favourite Recipe range is still in double-digit growth and we believe this new addition will continue the brand’s success and strengthen its position as a classic British favourite in the current market,” said marketing manager Paul Mchenry.
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The Wall’s brand is owned by Irish group Kerry Foods.
