eFruit International (www.efruitinternational.com) announced yesterday the release of JuiceMarketplace G2, an upgrade of its online business-to-business marketplace for fruit juice.
eFruit International is a creator and operator of leading online marketplaces for buyers and sellers of agricultural commodities. JuiceMarketplace, eFruit’s first venture in business-to-business electronic commerce, launched in May 1999, as the world’s first online vertical marketplace for the fruit juice industry.
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JuiceMarketplace G2 offers eFruit’s members a faster, more intuitive environment in which to trade online. Screen update speed is up to five times faster than the original version, and the number of steps required to create a sales offer or purchase request has been cut in half. The upgrade also provides increased security by allowing data encryption up to 128 bits, the most secure commercial encryption currently available.
“We’ve been using JuiceMarketplace for quite some time to assist with product sales, and we’re very pleased with the increased functionality of the new version,” said Andre Lonsdorfer, Vice President of Tropical Products, Inc., a Lakeland, Fla.-based company that sells juice products worldwide. “It’s faster and even easier to use, and the new features allow us to spend more time on other aspects of our business.”
JuiceMarketplace G2 was developed in cooperation with several key members of the juice industry, and improves upon the overall business processes offered in the original version of JuiceMarketplace. It offers faster transaction processing, a more user-friendly interface, and a streamlined negotiation process, along with new functionalities.
“The new features included in JuiceMarketplace G2 remove several points of friction inherent to trading juice offline,” Gordon Hunt, executive vice president of eFruit International, said. “Our members are now able to perform even more of their everyday functions online while using JuiceMarketplace, saving them additional time and money.”
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By GlobalDataAbout eFruit International
eFruit International specializes in creating and operating online marketplaces for buyers and sellers of agricultural commodities. The FreshMarketplace, an electronic marketplace for fresh fruit and vegetables, and the JuiceMarketplace, a marketplace for fruit juice, are both found at www.efruitinternational.com; eFruit’s third marketplace, FruitProcurement, will be beta-tested during the 2000-2001 Florida citrus season. eFruit’s marketplaces allow buyers and sellers to trade online, using a secure Internet site available only to subscribers. eFruit members can also book logistics services without leaving eFruit’s online environment, track and print reports on product traded through eFruit’s website, secure quality assurance services through Bureau Veritas, and read industry news and information supplied by The Food Institute. For more information on eFruit, visit www.efruitinternational.com or call (407) 352-8081.
