UK grocer Somerfield is to return to the country’s TV screens tonight (12 September) for the first time in almost two years.


The retailer will launch a campaign aimed to position the company as “Britain’s favourite local grocer shop”.


The ad push is Somerfield’s first since a private equity consortium bought the company in 2005.


Julie Ward, Somerfield’s head of marketing communications, said: “The new TV campaign reflects our business focus on building Somerfield’s reputation as the nation’s favourite local grocer and to growing our share of convenience shopping missions.”


The campaign will feature Somerfield on national TV everyday until March 2008.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now