ConAgra is resuming distribution of its Peter Pan peanut butter brand after an absence of six months, following a salmonella outbreak and subsequent product recall.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The US-based food giant said that the brand’s top 30 retail accounts has returned the product to their shelves, adding that three of the top five Peter Pan retailers in the US had actually increased their distribution of the brand.
Initially, two varieties will be available – creamy and crunchy, in 18-, 28- and 40-oz sizes. Other varieties will be re-introduced early next year.
During the six months since the salmonella outbreak, ConAgra has introduced new machinery and technology at the Georgia plant where the contaminated peanut butter was produced.
The contamination had been caused by moisture which inadvertently entered the production process and allowed the growth of low levels of dormant salmonella. In February, ConAgra estimated the cost of the recall at US$50m to $60m.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“We’re very pleased to be able to bring Peter Pan peanut butter back to the consumers who love it,” said CEO Gary Rodkin. “We’ve ensured the highest levels of safety and quality, and have taken extremely thorough steps to provide a product and brand that consumers can trust completely.”
ConAgra Foods took the opportunity of the suspension to give Peter Pan peanut butter a makeover, with a new jar shape and label which, perhaps poignantly in the circumstances, now features a prominent 100% satisfaction guarantee.
