A new survey has ranked Asda the “least green” of the UK’s major supermarkets, with its green rating slipping since last year.
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According to an annual mystery shopping exercise conducted by Consumer Focus, Asda achieved a D grade on its sustainability score card, dropping from a C in 2007.
The survey looked at a range of issues from environmentally friendly practices in-store – such as closed freezer doors or recycling facilities – to the availability of sustainable, seasonal or local products.
“Shopping green should not be hard. Our survey shows that when a grocer has the will to respond to consumer pressure on green issues, this works through to the shop floor. Saying you have a sustainable fish sourcing policy is not enough – consumers must be able to find sustainable fish on the shelves,” Lucy Yates, sustainability expert at Consumer Focus, insisted.
Marks and Spencer and Sainsbury’s were the highest scoring supermarkets – both achieving an A grade – followed by Waitrose who scored a B.
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By GlobalDataHowever, Asda has refuted the survey’s findings. A spokesperson for the group told just-food that the report was “inaccurate” and “misleading”.
“This report isn’t worth the recycled paper it’s written on,” the spokesperson insisted.
