Interstate Bakeries Corporation, the US baker, has announced plans to change its name to Hostess Brands, Inc.
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The company said the new name was selected in order to leverage the high-recognition of its Hostess brand.
“Hostess has been an important part of Americana for generations and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard,” Craig Jung, Hostess Brands chief executive, claimed.
Hostess is the group’s best-selling brand, generating more than US$1bn in annual retail sales.
Hostess Brands will continue to manufacture its full line of products, including Hostess Cupcakes, Hostess Twinkies, Wonder bread, and Home Pride.
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By GlobalData
