Cadbury Schweppes has successfully completed its tender offer for the Japanese functional candy company Sansei.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The UK confectioner said that on the closing date (19 July), over 96% of the shares in Sansei had been tendered, above the required limit to render the offer valid.


Cadbury said it would now purchase these shares at a total cost – before expenses – of JPY13.2bn (US$107.9bn). The company will then undertake the necessary processes under Japanese corporate law to acquire 100% of Sansei Foods’ shares and delist the shares from the Osaka Stock Exchange.


Cadbury announced its move for Sansei, which sells sugar-free functional candy in Japan under the Teicalo and Xylicrystal brands, in June.


Cadbury’s CEO Todd Stitzer said at the time that Sansei’s sugar-free products would complement Cadbury’s Halls brand, adding that the company sees strong opportunities to develop sales further in the Japanese market and elsewhere.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Sansei has around a 4% share of the Japanese candy market, which is valued at around GBP1bn. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact