Billa, the Austrian hypermarket chain, and the Metro Cash&Carry wholesale chain have now decided to ditch their planned investments in the Bulgarian city of Burgas on the Black Sea. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The proposed project of Metro Cash&Carry has been suspended until the company has completed its marketing analyses, it revealed. Billa has meanwhile completely withdrawn plans to build a €783,000 hypermarket in the city centre.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact