US packaged food company ConAgra Foods has pledged to reduce salt content across its portfolio by 20% by 2015.
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The company said yesterday (15 October) that it aims to add 8m pounds of sodium to the 2m it has already claimed to have removed from its products.
A study by Mintel in August found that US consumers are paying increasing attention to the amount of salt they eat.
The research found that more than half of Americans – 52% – are monitoring the amount of sodium in their diets and that the number of reduced-sodium products introduced to the market has increased by 115% between 2005 and 2008.
“Sodium reduction is part of our ongoing work to make food more nutritious,” said Gary Rodkin, ConAgra Foods CEO. “Americans need less salt in their diets, and they want less salt in their diets. We have the capability to meet consumer wants and needs – food people love not only because it tastes good, but also because it’s better for them.”
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By GlobalDataSince 2006, ConAgra said it has worked to reduce salt in a number of its brands, including Orville Redenbacher’s popcorn and Chef Boyardee pasta.
“We expect to continue to make food better, whether it’s through the inclusion of whole grains and other important nutrients, or reducing sodium, far beyond 2015,” Al Bolles, executive vice president, research, quality & innovation, ConAgra Foods. “We recognise the critical nature of our role in good health, and we’ll continue to make positive contributions. Providing good nutrition is essential to consumer and company well-being and is part of our overall commitment to social responsibility.”
