The US food and beverage industry’s positive image is under threat with consumer disaffection resulting from heavy media coverage of health and nutrition related issues.
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An Ipsos survey shows declining goodwill towards the sector as consumers cite obesity, trans-fats, contamination and marketing to children as what they have recently seen, heard or read about leading firms.
While food and beverage companies enjoy higher favourability than other sectors, with a 61% approval rating, the report finds perceived responsibility as important as value and customer service.
The authors of the report conclude that companies can reverse the trend by offering healthier products, especially for children, using whole grains or organic ingredients and reducing salt, fat and sugar content.
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By GlobalData
