UK grocery retailer Co-op has announced that it is switching all its own instant and ground coffee to Fairtrade.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The Co-op, which is currently the UK’s leading retailer of Fairtrade products, is also calling on big multinational roasters, such as Nestlé and Kraft, to launch their own Fairtrade coffee brands.

The Co-op said its conversion to 100% Fairtrade will boost the value of the UK Fairtrade coffee market by 15% or £4m (US$6.7m).

Under the Fairtrade initiative, coffee growers receive a fair price, currently double or triple the global market price.

The Co-op said its decision follows Oxfam’s revelation that, with global coffee prices at their lowest in real terms for 100 years, 25 million small growers are facing starvation because their labour no longer provides a living.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Last year the Co-op switched its entire own-brand chocolate bar range to Fairtrade.