Nestlé hopes to boost sales of its impulse lines by launching price-marked packs for a limited period in the UK.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company has added GBP0.29 (US$0.48) price marks to Smarties, Hexatube, Milkybar, Milkybar Buttons and Rowntree’s Fruit Pastels.


Later this month, the company will add GBP0.35 price marks to Aero Mint, Yorkie Milk Original and Kit Kat Senses.


According to the confectioner, the company saw a 30% jump in sales when it launched a price-mark promotion in March.


Graham Walker, Nestlé  UK trade communications manager, said: “In the current economic climate retailers are looking to pass savings onto the consumer. The new Nestlé Confectionery promotion offers exactly this – shoppers save 10 – 14p off standard RRPs, retailers will benefit from increased volume sales and two free packs per outer.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact