Dairy Crest’s Utterly Butterly brand is to enter its second phase of sponsorship of ITV1’s ‘Do The Funniest Things’.
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The TV sponsorship, which begins on 12 September, is being supported with a new look website which will include an online competition to win digital camera equipment every two weeks for the six weeks the TV sponsorship is on air.
Nathan King, Dairy Crest’s butters and spreads controller said: “Continuing the TV sponsorship and creating the new website reflects Utterly Butterly’s distinct fun personality. The fantastic fit between the programme and the brand allows the brand message to be communicated to a wide audience and also has given us the direction to go online in a more entertaining way.”
Dairy Crest recently announced a GBP5m (US$8.1m) investment for the relaunch of its dairy spread brand Clover.
The relaunch is being made in a bid to position Clover in the middle of the butters and spreads category with a ‘half the saturated fat’ message for health conscious consumers.
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By GlobalData
