UK spending on private label products will leap by 24% in the next four years, according to a study published today (18 April).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Industry analysts Datamonitor said UK expenditure on such products will reach GBP52bn (US$104bn) by 2011 – up from GBP42bn last year.


The study said spending on private label goods will exceed 40% of total consumer packaged goods in four years, consolidating the UK’s position as the largest market in Europe for retail own-brand products.


The next largest market is Germany, where expenditure on private label products accounts for 26% of spending on consumer packaged goods. By 2011, that level will rise to just under 31%.


Datamonitor said the dominance of the top five UK supermarkets, compared to the rest of Europe, is a key factor in the popularity of private label products.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The analysts also said the UK grocery retailers had also fuelled the boom in the category by expanding into sectors beyond groceries.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now