PepsiCo’s Quaker business has launched Paw Ridge, a new hot breakfast cereal aimed at children, to the UK market.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A spokesperson for the company confirmed that the porridge will be launched this week. It will initially be available at Morrisons before being rolled out to other UK retail outlets.
Paw Ridge, which is targeted at eight- to 12-year-olds, will be available in Original and Homey varieties.
The launch will be supported by a marketing campaign that includes TV advertising, in-store merchandising, sampling and a dedicated website.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
