Bravo! Foods, Inc., the U.S. subsidiary of Bravo! Foods International Corp., (OTCBB:BRVO) announced today that it, in conjunction with Quality Chekd Dairies, has been chosen by Dairy Foods Magazine in its “15th Annual movers & SHAKERS” feature for Bravo! Foods’ and Quality Chekd’s national initiative to roll out Looney Tunes(TM) brand flavored milk.
According to the Dairy Foods article, ”Each spring we spotlight a few of the most compelling people, companies and organizations in the world of dairy processing. Quality Chekd and Bravo! Foods are honored for working to make Looney Tunes(TM) Flavored Milk a national brand.” To date, Looney Tunes(TM) brand milk is available in twenty-five states through agreements between Bravo! Foods and numerous Quality Chekd’s member dairies.
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President of Bravo! Foods International and CEO of Bravo! Foods (US), Mr. John McCormack, said, ”Through my years of experience in the dairy industry, it is quite rewarding for me to be involved with the development of a new product, and innovative, flavored milks. One of the greatest challenges in this industry is finding new ways to make milk more appealing, and by the response to date, this product is a winner.”
”We are gratified and appreciative of the industry recognition. We feel like the Looney Tunes(TM) branding is the perfect fit for our flavored milks, ”commented Mr. Tony Guiliano, President and COO of Bravo! Foods (US).
The alliance between Bravo! Foods (US), Quality Chekd and its member dairies is another important step toward Bravo! Foods International being a leading provider of value added premium food products on a multi-national basis. Bravo! Foods holds a license from Warner Bros. Consumer Products to utilize the Looney Tunes(TM) characters and names on milk products throughout the fifty U.S. States, Puerto Rico and the U.S. Virgin Islands. To date, the milk is available, or will soon be, in outlets in the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Illinois, Kentucky, Maine, Maryland, Massachusetts Mississippi, Missouri, Nevada, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Vermont, Virginia, Washington and West Virginia. Through Bravo!’s agreement with Quality Chekd, a national rollout of Looney Tunes(TM) brand flavored milk will continue, with complete national coverage expected by year-end.
Bravo! Foods International also is marketing and selling Looney Tunes(TM) brand flavored milk in China, where Looney Tunes(TM) brand flavored milk first debuted. Bravo! Foods International recently secured an expansion of its license from Warner Bros. Consumer Products to distribute Looney Tunes(TM) branded food products throughout mainland China. Bravo! Foods International’s established infrastructure in China includes its wholly owned subsidiary, China Premium Food Corp. (Shanghai) Co. Ltd., a trading company in the Wai Gao Qiao Free Trade Zone in Shanghai.
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By GlobalDataFor more information, visit www.bravobrands.com. Graphics available on website.
Looney Tunes, characters, names and all related indicia are trademarks of Warner Bros.,(c)2001.
