UK confectionery and soft drinks giant Cadbury Schweppes handed over £8.08m (US$11.56m) to just five senior directors last year, according to the company’s accounts.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


COO John Brock picked up the largest proportion of the cash. He received £2.32m, including a huge relocation bonus of £605,000 for moving from America to London.


Meanwhile, the firm’s CEO John Sunderland was paid £1.9m for his work during 2001. CFO David Kappler and Bob Stack, chief human resources officer, both picked up £1.14m


The company, which was criticised last year for introducing US-style “golden parachutes” to executives, has stressed that despite the size of the salaries, four of the five directors actually took a cut in pay “because we have very stretching targets”.


Chief strategy officer Todd Stitzer alone saw his remuneration increase to £1.58m, because it was his first full year in the position.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Full just-food.com members can read about Cadbury’s golden parachutes by clicking here.


To become a full member of just-food.com and benefit from the April offer, click here.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact