Ice cream group Baskin-Robbins has entered into a partnership with confectionery producer Hershey to produce ice creams bearing well known Hershey brand names.
The nine-product Candy Bar Madness range features shakes, sundaes and ice cream cakes made under the Reese’s Peanut Butter Cups, Health Bar Crunch, Kissables and Kisses brands.
“Candy Bars and ice cream are two American classics,” said Scott Colwell, Baskin-Robbins’ vice president of marketing. “Our survey shows Americans love delicious combinations of chocolate, peanut butter and caramel. Together with Hershey’s, we are excited to take candy bar favourites and provide a sweet ice cream twist, satisfying the ultimate American sweet tooth.”
The full line-up comprises Reese’s Peanut Butter Cup Ice Cream, Reese’s Peanut Butter Cup Sundae, Reese’s Peanut Butter Cup Shake, Health Bar Crunch, Health Bar Crunch Sundae, Health Bar Crunch Shake, Hershey’s Kissables Candy Sundae, Hershey’s Kissables Candy Cake and a Candy Cake topped with Hershey Kisses brand chocolate.
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