Shares in UK cake maker Finsbury Food Group slumped this morning (16 July) after the company said talks over a possible sale had ended.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Finsbury’s stock was down 12.8% at 09:06 BST after the firm issued a statement revealing that negotiations had been halted.


“Further to the announcement made on 1 June 2009 regarding a preliminary approach, Finsbury announces that discussions have terminated,” the group said.


In June, Finsbury, which makes cake and bread for the UK’s major multiples, had admitted that the mystery approach for the business had been “exploratory in nature”. The company’s directors then believed there was “considerable doubt” an offer would emerge.


In March, Finsbury reported a 45% fall in half-year profits due to rising sugar and chocolate costs, as well as charges linked to the integration of its two main cake units, Lightbody and Memory Lane.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now