Edeka, the German retailer, today (2 July) reaffirmed its plans to expand its discount business, with the opening of new stores and the integration of last year’s acquisition, Plus.
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In 2008, Edeka discount chain Netto generated turnover of EUR4.2bn (US$5.88bn), an increase of 12.4% on the year.
Edeka plans to build on that growth with plans to open 850 new stores under the Netto banner, a spokesman told just-food.
The spokesman also revealed that Edeka is aiming to convert up to 800 of the 2,300 Plus outlets acquired last year to its smaller City-Markt banner. “Not all of the Plus [stores] are going to be Netto; some are going to be turned into City-Markt,” he said.
The Edeka spokesman was speaking with just-food after Markus Mosa, the company’s CEO, attended the reopening of an old Plus store under the Netto banner in Berlin.
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By GlobalDataReports in Germany had claimed that Mosa had urged Germany’s food manufacturers to lower prices in response to easing raw material costs.
However, the Edeka spokesman insisted Mosa was making “general” comments about food prices in Germany. He said Mosa believes prices will fall in Germany in the coming months as retailers embark on a round of promotions.
