Waterbury, Vermont-based Green Mountain Coffee, Inc. has appointed William G. Hogan as VP and CFO, effective immediately.

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Hogan was previously with General Electric Company where since 1986 he held a number of executive-level finance positions within several key strategic divisions. Most recently, he served as VP Finance for General Electric Quartz. 


Hogan welcomed the appointment, commenting: “Green Mountain Coffee […] is recognized by the financial community as a company that is committed to delivering stockholder value, while also being socially responsible. I am delighted to join Green Mountain Coffee.”


The head of the specialty coffee firm, Bob Stiller, commented: “Bill brings a broad financial background to Green Mountain Coffee. His experience in high-growth environments and understanding of key financial issues involved in managing a global brand will be a great asset to us.


“As Green Mountain Coffee enters its twenty-first year, Bill’s experience both domestically and internationally will broaden our leadership team going forward. We look forward to working with him.”

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Former CFO Robert D. Britt will assume the newly created role of Vice President of Finance and Treasurer and will transition his role to work more closely in key line areas of the business, as well as financial areas, and to help re-engineer some of the company’s major processes. He will continue to lead Green Mountain Coffee’s investor relations program, where he has established strong relationships with the investment community. Britt also will retain his Treasury and Risk Management roles.

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