German retailer Rewe is preparing to launch a line of premium own label products this autumn.
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The company had previously put plans to expand its private label offering on hold, instead concentrating on growing the Rewe and Rewe Bio own label ranges.
“We are considering the launch of new high-end products in the autumn, so that consumers come to know the products by Christmas,” a spokesperson for the company told just-food.
The spokesperson declined to comment on the name of the new line, but did confirm that it is expected to span “several” categories.
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