Morrisons is enjoying the fastest growth rate in sales among the UK’s multiples and is outpacing the discounters, according to the latest figures released today (23 June) by TNS Worldpanel.
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The UK’s fourth-largest grocer saw its sales rise by 9.3% in the 12 weeks to 14 June, taking its market share to 11.6%.
The growth seen at Morrisons was ahead that at discounters Aldi and Lidl, which saw their sales climb by 8.7% and 7.5% respectively.
Sainsbury’s, the UK’s number three grocer, joined Morrisons in outpacing Aldi and Lidl – and saw its sales accelerate faster than larger rival Asda, TNS said.
Sainsbury’s sales rose by 8.9%, compared to Asda’s 8.2%. The retailers’ respective market shares stand at 16.1% and 16.8%.
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By GlobalDataTNS director Ed Garner said the success of Morrisons and Sainsbury’s indicated a “more measured approach to the recession and have started to revert to pre-recession behaviour”.
Tesco’s market share reached 30.8% after its sales rose 6.2%, behind the growth of the market as a whole, which stood at 6.5%.
Food inflation for the period stood at 7%, down from the 8.1% seen in the 12 weeks to 17 May.
