New Wal-Mart Neighbourhood Market prototypes are opening around the US with bigger organic and frozen sections.
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The latest model, opened in Oklahoma, is a 39,000-square-foot stand-alone store with more unique specialty products, European breads, a frozen cake case, and easier-to-reach produce shelving with new lighting and grocery layout.
The market concept was launched less than ten years ago.
“The new design package is a great example of what we now know customers are seeking in this type of store,” the company said.
Featuring a streamlined deli area with freshly prepared foods, a 30-minute photo lab and a drive-through pharmacy, the store will be open 24-hours a day, seven days a week, and include six full-service and four self-checkout lanes. With 112 stores already operating across the US, the newest prototype will serve as a model for at least 20 new stores.

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By GlobalData