Hindustan Lever Ltd. has launched a six month pilot project to sell products online and provide home-delivery. In standard HLL style of adapting to the country’s lifestyle, it gives itself a ‘deadline’ of 24 hours for delivery. Arun Adhikari of HLL made this announcement a month into the pilot project. HLL hopes this will become an independent profit centre, the USP being home delivery convenience for groceries.
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The consumer can place an order for home via the Net, phone or fax.
The products offered meet the monthly household consumption needs, and include competitors’ brands. Non-HLL products are currently supplied by a common supplier. Subsequently, HLL will partner with individual companies to obtain better pricing.
By Navroz Havewala, just-food.com correspondent
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