Wm Morrison has played down UK press speculation that its newly appointed chief executive Marc Bolland could abandon the retailer’s well-established yellow and black logo.
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The Daily Telegraph reported that a new image is being considered, along with moves to scrap its market street layout in smaller supermarkets.
Morrisons told just-food that the results of a company review, conducted by Bolland, would be announced in March, but that current rumours were unfounded.
A company spokesperson said: “It is all speculation at the moment. We are going through a review and talking across the board, including all agencies and parties.”
The UK’s fourth largest grocer reported earlier this month (10 January) that a late rush in Christmas trading boosted its sales over the holiday period. It reported like-for-like sales growth of 6.3% during the six-weeks over Christmas and the New Year.
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