Spanish retailer Eroski has launched a discount range, El Más Barato (“the cheapest”), which it claims offers savings of EUR1,223 (US$1,735.40) per household per year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The range is made up of 800 products that are being sold at an average 30% discount, the company said.


The line covers “virtually all the needs of any family, from fresh produce, food and non-food”, Eroski added.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now