Royal Ahold NV today (19 January) said its supermarket chain Albert Heijn will cut prices on another 1,000 products.


The reductions will be mainly on A-brand products, but prices on a number of private label items will also drop.


“Albert Heijn is signaling that it will continue to keep a close eye on prices in the Dutch market. Albert Heijn’s price competitiveness has improved considerably since the start of 2003’s large-scale price reductions,” the company said.


The price reductions involve the company’s entire assortment.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now