A nationwide study conducted by research group Cognitio has ranked Tyson Foods top for innovation and new product development.
Kraft was second in the new product scorecard, General Mills finished third and Nestlé came in fourth place.
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“New products are a challenge in any industry and foodservice is no exception,” according to Cognitio officials. “The rankings in this report measure how effective foodservice manufacturers are at introducing valuable new products (and) Tyson has ranked number one overall since this study began four years ago.”
The study looked at various different attributes considered important in NPD, including understanding the customer’s needs, making the customer aware of new products, providing high quality new products and providing the basic new product support the customer needs.
Examples of Tyson products cited in the study include Fully Cooked Boneless Buffalo Wings, Popcorn Chicken Bites, CrossFires Grill Marked Chicken Breast Filets, Cooked Fajita Seasoned Chicken Strips and Breaded and Glazed Honey BBQ Chicken Bites
“We’re working hard to help our foodservice customers meet the needs of an aging and more ethnically diverse population and are pleased to be recognized for our efforts,” said Bernard Leonard, group vice president of Tyson Food Service.
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