Vegetarian and health food manufacturer Meridian Foods has launched a new logo and new look packaging for its product ranges.
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The packaging clearly incorporates dietary information and is designed to highlight the products natural ingredients.
Neil Butler, Operations Director commented: “We wanted to create an image that not only reflected the brand’s natural, healthy and ethical values, but also stood out on the shelf so that our customers would instantly recognise our wide range of natural and organic products in store.”
Labelling incorporating the new logo will first be used on the launch of the new Meridian organic products: The New Organic Premium Pasta Sauces in Organic Tomato & Chilli, Organic Tomato & Basil, Organic Chunky Vegetable, Organic Sundried Tomato and the new Organic Fruit Juice Concentrate Organic Pear, Organic Apple and Blackcurrant, Organic Apple and Blueberry and Organic Apple and Cranberry.
The new packaging will then be rolled out across the Meridian organic range in the remainder of 2006, and across the “free from” and natural ranges during 2007.
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By GlobalData
