Sweet Success Enterprises Inc., the San Antonio-based producer of functional beverages, has formed a strategic alliance with Integrity Nutraceuticals International with a view to using the company’s research to help market its GlucaSafe brand.
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Glucasafe is a diabetic-friendly drink made with pomegranate and green and white teas, which also contains Cinnulin PF, an ingredient produced by Integrity Nutraceuticals. Through the link-up, Sweet Success will be able to use Integrity Nutraceuticals’ research, which it said would demonstrate the efficacy and safety of Cinnulin PF in the marketing of Glucasafe.
The partnership coincides with Sweet Success’s first commercial production run of the drink which will be available on the market from the end of January.
“Given the substantial size of the diabetic market, we anticipate interest in this great-tasting and functional product will be high among consumers with diabetes,” said Sweet Success chairman and CEO William Gallagher.
“Integrity Nutraceuticals International is pleased to partner with Sweet Success,” said Tim Romero, Integrity Nutraceuticals executive vice president. “We see this alliance as being an important part of continued effort to bring consumer awareness to the health benefits of Cinnulin PF.”
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By GlobalDataCinnulin PF is designed to help maintain healthy blood glucose, body composition, blood pressure and antioxidant function. According to Integrity Nutraceuticals, Cinnulin PF is the only water-soluble cinnamon extract ingredient standardised for the recognised active component in cinnamon, double-linked Type-A Polymers.
