Maui Land & Pineapple Co. posted a first quarter net loss today (5 May) hurt by a year-on-year decrease in profit from the company’s Kapalua Bay equity investment.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Kahului-based company reported a net loss of US$13.2m for the period, compared to a net loss of $414,000 for the first quarter of 2008.


Revenues were also down, dropping to $15.6m from $25.4m during the same period a year ago.


Results in the first quarter largely reflected the continuing impact of the national and worldwide economic uncertainty that has resulted in reduced visitor counts to Maui and the State of Hawaii and slower sales of real estate, the company said.


The company’s agriculture segment posted an operating loss of $3.5m for the quarter compared to an operating loss of $5.1m in the previous year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Revenues from the segment decreased by 42% from $8.5m due to lower case volume of fresh pineapple sales. The lower loss reflects higher average prices for fresh pineapple and lower operating costs in the agriculture segment.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact