Ireland-based Total Produce has acquired 50% of the assets of soft fruit firm ASF Holland from Frankort & Koning.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The ASF Holland business is expected to have sales in 2009 of around EUR25m (US$32m).


ASF Holland is involved exclusively in the soft fruit business. Total Produce said the acquisition will provide the opportunity to “further expand” the ASF Holland business and will “complement Total Produce’s existing business in this specialist area” which is principally conducted through its wholly-owned subsidiary, Redbridge Holdings.


Last May, Total Produce bought a majority stake in two Dutch salad firms in a deal worth EUR23m.


The company snapped up a 60% stake in Haluco and Nedalpac, two companies that sell tomatoes, capiscums and cucumbers across Europe.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now