Revenues from the sale of organic vegetables in Scandinavia are forecast to double between 2000 and 2007, according to food industry consultants Organic Monitor. Wholesales revenues are projected to hit US$214m at compound annual growth rate of 12.1%.
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Scandinavia was the first region to have organic foods enter mainstream marketing channels in Europe, claims the report. Swedish and Danish supermarkets introduced organic foods in the early 1990s, and consumer demand has outstripped supplies in many sectors since. The region today has the highest consumption rate per capita, and consumer expenditure per capita, for organic foods in the world.
Scandinavia has 680,500 hectares of organic farmland, representing 7.57% of the farmland in the region. The lowest amount of organic farmland is in Norway, 20,523 hectares, which comprises a mere 3% of Scandinavian organic farmland. The Norwegian organic food industry is also the least developed in the region with the organic vegetable market estimated to be below 0.5% of the vegetables market in 2000.
Sweden has the largest market for organic vegetables in Scandinavia. Swedes are the largest consumers of organic vegetables in Europe, with the organic vegetables market estimated to exceed 8% of the vegetable market in the coming years.
The organic potatoes market is the largest product segment, representing a half of Scandinavian organic vegetable market volumes. The organic onions market is to show the highest growth over the forecast period. Rapid growth is to be in countries like Finland where over 12% of all onions are grown organically.
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