German food group Dr Oetker is launching a range of “premium” dessert mixes and “no bake” clusters mixes in a bid to grow its leadership of the UK home baking market.
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The range of four dessert mixes consists of New York Style Baked Cheesecake, Vanilla Crème Profiteroles, Vanilla Crème Brulee and Chocolate Mousse Torte.
The “no bake” clusters mixes are “a modern take on the ever popular homemade rice crispy cakes”, the company said today (11 March) and are available in two variants, Yoghurt & Cranberry and Rocky Road.
Richard Ilsley, managing director of ambient and chilled at Dr Oetker UK, said: “These new dessert mixes are close to restaurant quality but they are also easy enough to use for informal entertaining or as a weekend treat for the family. The No Bake Clusters Mixes are great for families looking for fun activities for the kids and the end result is a sweet treat that everyone will enjoy.”
The Dr Oetker Dessert Mix range will be priced at GBP1.99 (US$2.74) RRP and will be available from Sainsbury’s and Somerfield from this month.
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By GlobalData
