US retailer Safeway has indicated that it is likely to roll out more private-label products in a bid to woo cash-conscious consumers.
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“Private label in general is a great growth driver for us – private-label products have sold very well and always have,” a spokesperson for Safeway told just-food today (10 March). “As we see the changes in the economy and consumers are becoming more mindful in their purchases we see this as a growing opportunity.”
“We have a very robust private-label programme… we do private label very well and will continue to make the most of the growing market for private label through product development and innovation.”
Earlier today, Safeway announced the launch of a range of own-label seafood products under the Waterfront Bistro name.
The line includes almost 30 products, ranging from heat-and-serve to simple preparation options, including pre-made entrees such as Lemon Dijon Pacific Salmon and Tuscan Roasted Pacific Cod.
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