Australia’s largest grocer Woolworths Ltd is in talks to purchase a number of Vietnamese products, according to reports.

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The general director of the Woolworths Australia Supermarket Group, Mark John, is understood to be visiting Vietnam from 11 March to “study the market” and negotiate with 33 local businesses over the purchase of Vietnamese-branded products, the Asia Pulse news agency reported.


The negotiations will, it is understood, allow Woolworths to purchase Vietnamese products directly from the producers and distribute them through its chain of supermarkets across Australia.


The products include rice, dried and canned fruits, coffee, packaged tea, canned fish, vegetables, mushrooms, peanuts and seafood.


During the visit, John will reportedly visit three southern agro-seafood processing factories, including the Saigon Aquatic Products Trading Joint Stock Company, the Saigon Foodstuffs & Agricultural Products and the Tien Giang Food Company.

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Woolworths Australia has more than 700 supermarkets across the country. The company posted sales of A$42bn (US$32bn) in 2008.

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