Wessanen, the Dutch food group, today (27 February) admitted that differences among its top management over the future of the company had led to the departure of its CEO.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Earlier this week, Ad Veenhof left Wessanen just a day before the company was due to issue its annual results for 2008.


A spokesperson for Wessanen told just-food that there had been strategic differences between Veenhof and the company’s supervisory board. “There was a difference of opinion about the strategy of the company,” she said.


Upon publishing its 2008 numbers on Wednesday, Wessanen also cancelled its final dividend, a move that is rumoured to have been opposed by Veenhof. The Wessanen spokesperson, however, declined to comment.


Wessanen, which owns food businesses on both sides of the Atlantic, is considering selling off American Beverage Corp., its US drinks unit.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The spokesperson refused to be drawn on when Wessanen would make a final decision but hinted that any proceeds from a sale could be used to fund acquisitions in Europe.


“If we sell ABC for a good price, part of that money will be spent to better our balance sheet and we will have the opportunity to look at acquisitions, which would be focused on Europe,” she said.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now