Rachel’s Organic, the UK-based dairy firm, has introduced an “improved” pot-snap to its range.
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Available in store from mid April, all Rachel’s adult multipacks will undergo the transformation, the company said today (23 February).
Andrew Curzon, Rachel’s marketing manager, said: “We continually strive to improve our products. Research indicated that, whilst our multipacks certainly have the wow factor for style and great taste, they could benefit from an easier pot-snap. We’ve always been a brand that listens to its customers, so we made the change.”
Rachel’s multipacks have also undergone a revamp that will see the company’s logo appear on each individual pot.
The new pots are available in supermarkets with a RSP of GBP1.89 (US$2.75).
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By GlobalData
