UK dairy group Dairy Crest has launched a digital and PR campaign for Cathedral City Mature Lighter.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company said that it would promote the cheese as a way of reducing saturated fat intake.


In addition, a new sliced variant of the Cathedral City Mature Lighter range will be launched tomorrow (18 February). The range also includes grated, 200g and 400g packs.


The move follows the launch of the Food Standards Agency’s campaign to get consumers to reduce their saturated fat intake.


Cathedral City Mature Lighter currently has a 92% share of the total reduced fat cheese block market and accounts for 12% of total Cathedral City sales, Dairy Crest said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now