The instant food sector in Thailand is predicted to grow at a rate of 5% a year, although manufacturers are warned that competition is intensifying.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A report released today [Tuesday] by the Thai News Agency (TNA) revealed that the growth of instant foods is being prompted by the current tough economic climate, as consumers are anxious to save, and keep instant foods for consumption in case of emergencies.
 
Pipat Paniengvej, president of Thai President Foods, is quoted in the report as saying however that competition in the instant food business remains intense, especially in terms of both product prices and quality.


Paniengvej added that producers are currently responding to the consumer demand for new flavours and varities. Thai President, for example, is due to launch several new flavours of noodles soon in response to this.
 

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now